Description
There are opportunities to improve many elements of our transit system, from trip planning to payment options. Cashless fare payment is becoming more commonplace and can eliminate the hassle of paying with cash or purchasing passes from retailers. Other agencies are bundling transit fares with other modes of transportation, such as ride-hailing or shared mobility options (e.g., escooters). These actions can make transit easier to use and grow ridership for less investment than increasing transit service levels.
Access to affordable transit passes can also help remove barriers to taking transit and incentivize ridership.
Through partnership with the United Way, we expanded the Emergency Transportation Assistance Program, reaching those most in need while ensuring that our transit system is accessible to all members of our community. Visit https://uwbc.ca/program/transit-assistance-program/#kelowna for more information.
We supported the BC Transit launch of the UMO electronic fare system, an efficient system that modernizes the way we sell and collect fares, improving ease and convenience for riders.